Alyce Anderson, CEO and founder of Wonderstruck, discusses her background in construction and how it led her to start her own marketing firm in the AEC industry. She emphasizes the importance of technical knowledge and project management skills in AEC marketing. Alyce also highlights the role of AI and visual education in marketing, as well as the need for collaboration and respect between marketing teams and other stakeholders. She shares advice for working with marketing teams and offers insights into the challenges and rewards of starting a business.
In this conversation, Alyce Anderson, co-founder of Wonderstruck, shares insights and advice on entrepreneurship and the AEC industry. She emphasizes the importance of endurance and loving the idea of owning a business more than the idea of being rich and successful. Alyce also discusses how to handle difficult clients, suggesting open communication, self-reflection, and contract negotiations. Lastly, she offers advice for young professionals, encouraging them to stick with challenging situations for at least two years to gain valuable experience and learn from their mistakes.
Wonderstruct: https://wonderstruct.co/
LinkedIn: https://www.linkedin.com/in/alyce-anderson-24247131
Takeaways
• Technical knowledge and project management skills are crucial for marketing professionals in the AEC industry.
• Visual education and AI play a significant role in AEC marketing, helping to communicate complex ideas and win work.
• Collaboration and respect between marketing teams and other stakeholders are essential for successful proposals and projects.
• Starting a business requires risk-taking and the ability to adapt to changing circumstances. To be successful in business, you need to have endurance and love the idea of owning a business more than the idea of being rich and successful.
• When dealing with difficult clients, open communication, self-reflection, and contract negotiations can help improve the situation.
• Young professionals should stick with challenging situations for at least two years to gain valuable experience and learn from their mistakes.
Hello, I’m Katelyn Rossier!
A licensed Architect and founder of mentorDINO. I help early and mid-career design professionals have the technical knowledge, professional development skills, and resources they need to not only have successful projects but also be able to step into leadership roles with confidence! The AEC industry doesn’t have to be sink or swim!
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